Bear Web Blog

Bear Web Blog features our Webmaster’s Blog & Our Designer Street Blog.

Webmaster’s Blog is for business owners, marketing managers, webmasters & web content managers that are all aiming to gain a greater understanding of the internet and how it can be applied to their business.

Designer Street blog is where design meets functionality with expert commentary by the Bear Web Design Design and Development Team who have produced over 400 custom websites.

Do You Need Help With Wordpress's Gutenburg Block Editor

Do You Need Help With WordPress’s Gutenburg Block Editor?

If you don’t update your website regularly and have recently updated to a version of WordPress that uses the new Block Editor, nicknamed “Gutenberg”, as the default editor, chances are you are both excited about the update and learning the new layout, features, and functionality of this powerful editor.

Gutenburg Replaces Classic Editor with powerful, drag-and-drop tools

As WordPress moved Gutenberg through months and months of iterations in preparation for creating a new default editor, there have been dozens and dozens of changes resulting in an editor that employs a set of user-friendly, powerful drag-and-drop tools.

New features include more intuitive interactions, an increase in design control (from the editor), new layout options, and style variations that allow you to design around your content while creating it! High res photos are automatically processed to look great and respond across a variety of screens. Users can now edit existing and create new pages from your smartphone, significantly simplifying the content creation process: find inspiration, take a picture, upload it to your site, write about it, add social buttons, and publish. Boom! You just completed what can sometimes feel like drudgery – you just created new content!

New Themes Now Designed for Gutenberg Usage

A new theme was introduced at the beginning of 2020, (which seems like ages ago), called, appropriately enough, Twentytwenty, and is designed for use with the block editor and offers a more flexible theme. There are also tons of new and updated plugins for adding even more functionality and varieties of blocks.

This all sounds great, right? What all should be considered when moving from one theme to another? What should be considered when updating from the classic editor to the new block editor? Can existing pages be modified with the new editor? What if you like your current theme, but need to update to the latest version of WordPress?

Bear Web Design Can Help With WordPress & Gutenberg

Let Bear Web Design help you with navigating updates on your site. Whether you need a new theme and site makeover or you’re just looking to stay on top of updates and need a little help learning the ins and outs of the new environment, we can help. Contact us or call us at 615 504-6845 and lets talk about your needs. We’re here to help you look your best online.

Do You Have A Webmaster?

Do you have a Webmaster?

With modern websites becoming more and more sophisticated in both look and behavior the expectation that a standard web hosting company will take care of everything your website needs is simply not correct.  The game plan of hiring a web designer that builds a new website and then moves it to a hosting company to sit indefinitely is no longer a viable plan for you or your website. Today you really need a webmaster.

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WordPress Gutenberg & The Classic Editor

The new block editor, also known as Gutenberg, stands to change the way you create and update content on your WordPress site.

It’s likely you have experienced the classic WordPress editor. You might use it to post a blog, for instance. It’s also likely that you had to look up how to complete complex tasks like style changes, adding buttons or changing the background color. (You may have also asked your friendly agency for assistance.)

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Web Accessibility

We all visit websites for similar reasons regardless of the technology we use to interact with it. A person who is visually impaired will use a bank’s website to pay a bill with the same intent as someone who doesn’t use assistive technology. A person using their mobile device requires the same functionality of someone using their desktop. Just as a good site design will have considered the requirements of different screens, good site design needs to consider a variety of users’ needs and accessibility issues. This is called Web Accessibility.

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What is GDPR?

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). … GDPR came into effect across the EU on May 25, 2018.

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Managing Your Website

A company can spend a lot of money, time and resources developing a new website. It is an exciting time filled with great expectations as the internet provides a constant supply of users searching for products and services and a great looking website can really help attract customers. It is easy to think that if you get everything right during this design and development phase you are going to be all set in upcoming years.

Unfortunately, that is not the case today as websites are far more complex than just an electronic marketing brochure that tells a company story or a marketing campaign at a specific point in time.  Most websites today are Content Management Systems which are a class of website that allows the content to be updated by both the owner and or their respective webmaster.  This means your website really needs to be built in mind of telling many stories and having many marketing campaigns that may come along during the websites existence… quite often 3-5 years.

The management of your website has become more complex simply by the nature of the internet and these intelligent content management systems. What are the best practices?

Maintenance & Hosting Support

The first and foremost form of website management is the boring stuff… upgrading your website when new editions that are released including core updates as well as extensions and components that make up your website. These upgrades are usually related to security, functionality and occasionally enhancement. Keep in mind that a host provider such as GoDaddy does NOT provide these services and the biggest issues you will encounter when you don’t upgrade your website is the potential of being hacked or something stops working.

Web Content Management

After overseeing around 350 website developments we have learnt that establishing a client’s ability to manage their website is critical.  So here are 3 great questions for an owner of a website?

  • Do you have writing skills and or photography skills that can contribute to the website?
  • Can you use Social Media and if so what is your favorite Social Media App?
  • Can you or your staff dedicate time to learn how to use your website and update it?

The last question is not as important as the first two in my opinion. Mechanically updating the website is about learning how to use a CMS system… e.g. Joomla or WordPress. That takes time and is very dependent on usage. If you update your website once a year then you most likely will never master the CMS and most likely should have the help of a Website Management Company… (NOTE –  again this is not a web hosting company that simply provides a physical space for your website)

Blogging Is Still King Of Content

If you can tell a story and if you write well and can take great photos then you most likely possess a critical ingredient that your website will always need… FRESH CONTENT!

The absolute best content you can provide your website is Blog…. pure and simple. Google loves fresh & frequent content and it will reward you with new prospects and repeat client visits.

A relevant topic that is written by you or your staff that contanis knowledge, information and you or your company’s personality wrapped up in 3-4 great paragraphs is all you need. We have several clients that do a great job but there is none better than Russell Berry of The Travel Factory in Abilene Texas. Russell has been blogging on his website since its inception in 2012.  We are now at 256 blogs with a new blog coming each week… check out some of Russell’s great work below!

https://www.thetravelfactoryabilene.com/about/travel-blog-magazine

This work has basically established a website that increases it traffic by around 1000 visitors a year (every year) and when you combine Google My Business which has more than doubled the website traffic and throw in Facebook as the social media and you have a tremendously sustainable website with a great internet marketing game plan!  Using the blog as your primary post in Google Posts and Facebook creates great opportunity for prospect and customer conversation!

Updating the Website Is Easy – Producing Great Content is Hard!

We work with Russell each week to publish the blog which includes adding a Royalty Free Photo, Adding Tags to the Blog, sharing the blog with Google Posts and Facebook. All up our time is 15-30 minutes each week pending on the actual Blog that we are polishing up and publishing – basically a mechanical process.

But let’s be honest Russell’s ability to produce the content for his business is PRICELESS!

I often hear website owners say I can’t update my website as it is to hard to do but that should NEVER stop you having great content on your website. (producing content is hard to do!). Answering those three key questions above should help ensure successful website management with a sustainable plan.

SO keep in mind that working with a company that can provide Website Management Services for those that need it as well as Content Management Training Classes for those who can allocate the time to update their website is certainly worthwhile establishing!

Be sure to contact me if you would like to review or discuss your website management!

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Social Media Stream Gives Your Website The Power!

Social Media has become a dominant force in our world ranging from personal socialization to business marketing.  Over the past 5 years or so businesses have been putting more and more effort and resources into using social media in the aim of building their brands and marketing their products and services.  It has clearly been a revolution to be able to add a great photo and a small paragraph or two and be able to share with your friends and fans reaching 100’s or sometime 1000’s of people in real time.

With all the work companies spend on social media the one the area that does not generally benefit from social media posts is the owner’s own website. Quite often the website will link their visitors to their active social media pages or you share a widget with a latest post and links. Generally, the traffic from your website to social media is one way. The problem is once a client or prospects gets to social media you no longer have control of that session. Social Media can bombard visitors with advertising and other non-related information distracting them from your mission while social media policies can also be changed at any time greatly effecting the users experience.

So what If we could maximize the content you are producing in all your social media accounts and then share each post back to your website in a permanent stream?

Introducing Social Media Stream!

https://www.bearwebdesign.com/bear-social-media-stream

We have just commenced implement Social Media Streams to our client’s website (works in both Joomla and WordPress).  There are many benefits to the social media stream on your website but here are key ones:

  • All your website visitors get to see all your posts not just what social media allows or boosts.
  • The social post opens a new page for readership but does not end your website session.
  • The social media stream looks amazing on desktop as well as your mobile device.
  • Supports Facebook, Instagram, Twitter, Youtube, Pintrest, Vimeo and more
  • The showcasing of all social media’s makes you company look like a marketing machine!

Social Media Stream On Mobile Device

Also you can check out our first two clients to have the social media stream setup – https://www.VisitWilCO.com and https://www.RestorationandWellness.com – in both cases that stream is at the bottom of the home page.

Setting up social media stream on your website takes around 4 hours and a small annual licensing fee.

So if you are ready for Social Media Stream to give your website the power contact Bear Web Design today 615 504-6845 or send us an Inquiry!

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Girls That Code Visit Bear Web Design!

Girls that Code from Wilson County visited Bear Web Design in Nashville today to learn about the opportunities for programmers & developers in the 21st century! The girls are taught programming by web designer/developer Jennifer Folsom and were treated to pizza after their visit.

Peter Beare presents to Girls that Code Opportunities for Programmers Developers in the 21st Century

The girls learnt about the history and types of programming languages (dating back to the 1960’s) and then looked at examples of how each language type is used today. They also had an overview of my programming background including my Degree in Computer Science from M.T.S.U. and the languages that I studied as an example of what type of degree they might seek to become a programmer including the amount of languages they may have to study. We also discussed work environments that have changed drastically in recent times. The girls seem to enjoy the idea that you can do your work from anywhere so long as you can get to the interent!

To finish our presentatioon we reviewed Web Design & Development and the languages used in that arena including Mobile Apps which finished off a lively presentation and discussion. Vicki Beare who was our founding designer and developer was on hand to provide some valuable input to the girls as was our current designer and developer Jennifer Folsom. To finish off the visit Bear Web Design treated all the girls to Pizza at PizzeReal Restaurant in East Nashville.

Girls that Code celebrate with Pizza after visiting with Bear Web Design

It was a great experience visiting with the Girls that Code from Wilson County today and we wish the girls all the best in their upcoming endevours as they aspire to become programmers and developers in this exciting and dynamic industry!

Contact

Bear Web Design
2622 Bluefield Avenue
Nashville, TN 37214
(615) 504-6845

Bear Web Design - Web Design Agency | 2622 Bluefield Avenue | Nashville, TN 37214 - (615) 504-6845

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