Blog, Blogger, Blogging – What’s All The Fuss About?
what’s all the fuss about? Does social media really level the playing field for small business?
As I am writing this post, there are 2,503, 650,356,302,700 internet users. And according to http://www.worldometers.info/, that number is increasing at a rate of approximately 1 user per second. With that information, all I can say is, if you want access to the eyes and ears of millions of consumers, just Blog!
Am I passionate on this subject? You bet I am. Since the seismic shift to social media, small businesses have taken a place at the table with fortune 500 companies. How else and where else could that happen? When used effectively, blogging gives small businesses a voice that can be heard above the sound of high dollar advertising. It offers worldwide exposure at a nominal expense and makes blogging one of the best marketing tools available for any business.
What is a Blog?
A blog is made up of a series of blog posts; much like a diary or journal is made up of a series of entries. The difference of course is that with a business blog, your intention is to measure success. And that means you need a goal and a plan.
Maybe you have a goal to increase sales by a certain percentage. You could focus a series of posts on a product or service, its features, benefits and possible uses. Testimonials are always great.
A really successful blog actually attracts advertisers. That means, if you can gain a large readership you can add a little to your bottom line by allowing companies to place their logos and links on your blog. What a happy thought!
How do you write a blog?
Of course there has to be a process for this; which may sound dry, but I promise it won’t be. The number one thing to remember is just to do it and keep it up. Set a regular schedule and be dogged about meeting it. If you know your topic (product, service, solution) and you are passionate about it, then you are 80 percent there. Now you know, there’s no need to make a fuss…just blog.
Our next post will be about writing content in a way that it can be found by the readers (a.k.a. people) you are targeting.