Over the last few months, Bear Web Design has been working on a new responsive designed website to launch for the 2013 Wilson County Fair. A responsive website is a website that is mobile, tablet, laptop and desktop friendly and provides an optimum user experience based on the device with which the website is being used.
Web Design & Development
Recently I had a prospect ask me to focus (almost exclusively) on improving their Google Search Engine positioning based on key words. The belief of the prospect was that you can manipulate results on Google easily and quickly and that regardless of your website (and its design) this methodology (known as Search Engine Optimization) could be implemented very easily.
This week I presented Google+ to a lunch and learn session for the Mt. Juliet Chamber of Commerce. Google+ (pronounced and sometimes written as Google Plus or G+) is Google’s social media network. I spent quite a bit of time preparing for the presentation as I have only been using Google + for the last 3 months or so and I was curious about what level of interest there was going to be. Based on the lively group with many questions, comments, and feedback from my presentation, it is apparent that people are definitely starting to focus on Google’s social media network.
What is Responsive Website Design?
2013 has been declared the year of Responsive Design in many web circles. If you haven’t heard of Responsive Design yet, you will soon. The reason it was created (and is snowballing in popularity) is because of the need to optimize websites on different devices -- mobile, tablet, laptop & desktop -- with the growth of the mobile and tablet markets being the driving force for Responsive Design.
With the improved usability of websites over the last 24-36 months (Content Management Systems in particular) and the integration of Social Media with websites, it has become apparent that education is becoming a key to having a successful website.
I was updating our support ticket system tonight and I noticed we had 4 clients who were migrating from their old e-mail accounts to Google Business Apps. This seems to have become a common occurrence for many of our clients in 2012. We also took the plunge to use Google Business Apps in early 2012 and like many of our clients we are very happy with the move.
Every blog post and, in fact, every business related communication should have a call-to-action. It can determine your success and here is why. At a basic level, you are selling. Through your business blog, you offer information, advise, and direction based on your knowledge and expertise.
I had lunch with a friend today, David Wright, who told me that his current burning desire was to find an easier way to write his blog. Of course that was right down my alley and very lively discussion followed. By the end of lunch we had a list of 5 ideas that would make his life a little easier. So I am sharing our conversation with you in hopes that you may find a useful tip or two.
Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client.
The key to the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples. Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting. Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.
Writing a great blog can be fun. That doesn’t mean that it is easy. Writing takes effort. But if you are writing about your passion and you know your subject, then process becomes the key. Though this topic is not particullary exciting, it is very important!
Over the last few years I have really become very aware of the important connection between a website owner and their website. The arrival of Content Management Systems has provided website owners with the opportunity to update their websites directly and in my opinion (and most importantly) allows the website owner to be an active participant in the process.
At the start of 2012 we were requested by a client to change their Online Store login requirement from “Username” to “e-mail” so that it would be easier for the client to be able to sign in (or reset their password) without having to remember their username (no one ever forgets their e-mail!).
Most likely no matter what your interest in Social media you would have heard of the recent purchase of Instagram by Facebook. I suspect the biggest reason we all heard about it was the actual buying price – one billion dollars (Somehow I could imagine Dr. Evil stating that price!).
So Blogging...what's all the fuss about? Does social media really level the playing field for small business?
As we enter a new year and many of our clients are reviewing their websites and marketing plans for 2012 I have found myself repeating this line above in both client and prospect meetings:
It is not “Intent” it is “Content” that Google Ranks your website on.
SEO (Search Engine Optimization) continues to be a key topic in my prospect and client meetings. The buzz on the street about SEO seems to have made it to Main Street with small business folks looking at their potential to attract new clients thru Search Engine Listings. Although most folks are not totally familiar with what SEO is or how it works the premise of "unlimited" new prospects finding you on search engines is creating a "gold fever" mentality...