While there is still uncertainty about when we will return to normal business operations in Middle Tennessee there are things you can do to help your business communicate now and in the immediate future with your customers and prospects and it all starts online with your website!
I was recently walking by several closed stores and I decided to read their COVID-19 Statement on the door just to see what message they were sharing and what options they were giving customers. Two of the business I checked stated they were closed due to COVID-19 with one leaving a phone number for questions and requests, one business said they were closed until further notice and one business had no message at all – surprisingly a very popular café’.
Although I cannot put myself in those business owners shoes and I realize how heartbreaking it must be to see your shop and livelihood shut down if anyone of those stores had a website link (or even a QR code) in their COVID-19 message then someone with their mobile phone could have immediately got more information about their status or at least could have connected with the business (even if it was just a quick website visit). I think it is very important for any business to continue to communicate to their customers as best they can (even when they are closed) because we know this won’t last forever and informed customers will be more likely to return to your business.
Here are a few items that Bear Web Design can help you with website so you can serve you customers online right now as well as prepare your website for when business starts to reopen.
Getting help with your website (WordPress OR Joomla Website)
If your website is not in great shape or if it needs a quick clean up then we can help. Most neglected websites need their versions and content updated. This is a great time to do both and in the process you can establish a relationship with a webmaster that can help you in the future. It won’t cost that much or take that much time in making your website a positive part of your marketing strategy.
Need a COVID-19 statement (or updates) on your website?
I was really impressed with several of our customers that immediately put COVID-19 messages on their website in early March in terms of how they would continue running their business and serving their customers. The message specifically about how they were going to serve their customers with the approaching pandemic. Every website should have a COVID-19 message and it should be revised periodically. Most likely COVID-19 messages will be around for a while (maybe until we get a vaccine?) so if you haven’t added a COVID-19 message/section to your website we can help you do that!
Preparing your website for COVID-19 Back to Business?
It isn’t clear when our business doors will open again but when they do you should already have everything in place to serve and inform your customers. That means your “back to business” marketing campaign should be ready to go (or should have already commenced) when your doors open again… Competition may be fierce as customers venture back into stores where they will feel most comfortable. We can help ensure that your website is ready to go to help re-capture those customers.
Do you need Content Management Training on your WordPress OR Joomla Website?
If you have a content management system (WordPress or Joomla) this is a great time to learn how to manage your website. The best website usage I have seen from our clients during COVID-19 has been managing their primary message on their homepage slideshow and posting timely news/blog updates that are easily read on the website but can also be shared easily thru social media and e-news campaigns. Practice makes perfect in this situation. You cannot use a content management system once every few months and expect to master it. With weekly messages being very effective in this constantly changing pandemic it is a great time learn how to take control of your own website. We have Bear Web Design Team Members that can provide professional training sessions via Zoom that will make you the driver of your website marketing.
Ready to role up your online sleeves with Bear Web Design? Call us at 615 504-6845 or use our contact form below to send us an inquiry.